 |
Marketing Manager - Marketing Department
Head Office, Newport
The above vacancy has become available reporting to the Head of Marketing.
purpose:
To develop, plan, deliver and monitor marketing and communications activity in accordance with Acorn’s business development strategy.
responsibilities will include:
- Working closely with the Group’s Head of Marketing and Acorn’s Senior Management Team to develop and implement successful marketing / communications plans, providing genuine ROI in line with business development aims and objectives.
- Development of strong brand positioning to underpin and be communicated consistently throughout all marketing activity.
- Management of customer satisfaction measurement processes; analysing results and together with routine PEST / SWOT examination, making recommendations for continuous improvement to service levels and new product / market development.
- As an integral member of the Group’s marketing team, to contribute to the wider strategic development of its marketing and communications activities; corporately and on a project-led basis.
- Working closely with Branch Managers and Divisional heads to implement tactical plans at a local level – forming close working relationships with branches and divisions and utilising the central marketing support services to co-ordinate the following activities:
- Development of all marketing / sales materials, brochures / leaflets, corporate gifts, mailing inserts, presentation templates, promotions, corporate stationery, advertising, etc.
- Company attendance at recruitment events / job fairs, local business expos, ‘outreach’ promotional displays / exhibitions, corporate hospitality, networking events and instigation of strategic partnerships
- Building and maximising relationships with the press / media
- Development and promotion of the website and other on-line channels
- Schedule of integrated targeted campaigns and ad hoc advertising requirements
- Candidate affinity programming including focus groups, communications planning and promotions
- Customer satisfaction measurement
- Supporting the drive towards internal buy-in, affinity and morale through the use of effective internal communications
- Management of all related budgets, robust monitoring / tracking of effectiveness of activity and making recommendations for on-going development
- Participation in ad hoc projects for other areas of the business as and when required
candidates must be able to demonstrate the following:
- Recent, relevant experience of managing communications and marketing development, across all media channels, internally and externally
- Qualified or working towards CIM Diploma qualification
- Excellent planning and implementation skills
- Be able to motivate others, and have good communication / presentation skills
- Sound project-management skills and an ability to manage several projects at any one time
- Ability to work flexibly, under pressure and to tight deadlines
- Understanding of PR and the effective management / use of communications with excellent attention to detail and copywriting ability
- Sound financial judgement, budget management and good analytical competence
- Able to work independently; developing plans and delivering objectives with little supervision
- Have a full, clean driving licence
desirable:
- Familiarity of use of the Welsh language
- Previous experience within the recruitment / training industry
salary:
£22,500 - £25,000 per annum, depending on experience & car allowance
start date:
ASAP
Please attach your CV to this email
printer friendly version
|
|
